Although Math and Science classes came natural to the young Lucas Shanks, he
clashed regularly with his English teachers in Minneapolis enough to defy
them by majoring in Journalism at the University of Minnesota, and became a
writer. After graduation, Lucas immediately moved to the Big Apple for a job
in advertising and put together his portfolio at the School of Visual Arts
at night. He now works as a Copywriter at JWT, a large advertising agency in
New York City.
On entering the FluevogCreative contest:
I'm relatively new to Fluevog shoes. When I moved to New York,
a buddy of mine who managed the studio at my agency had a pair of Fluevogs,
and he raved about how unique and well-made they were. Coincidentally, I
found this contest while browsing the website for some of the shoes he
recommended. I suppose that means I owe him a pair.
On submitting artwork into FluevogCreative:
I had submitted previous entries for Fluevog Creative
contests, but nothing was ever nominated. Since I enjoy working on side
projects for really interesting brands, I kept writing new headlines for
other Fluevog shoes within the idea of 'Feet That Turn Heads' so I could
have a full print campaign. I entered the "Truth Family" contest not really
expecting to win anything, because the contests have traditionally been
dominated by really awesome designers and illustrators. I'm glad to see
conceptual thinking get rewarded here, so this one's for all the writers out
On the inspiration behind his winning ad Feet That Turn Heads:
As advertising creatives, we're taught to do
the majority of our work on a piece of blank paper. That means saving the
timely execution for ideas that you know are solid. I have a bunch of lines
I wrote for 'Feet That Turn Heads' over the course of a week, but I only
spent two or three nights after work putting together the layout. It was all
about polishing the original brand idea.
Fashion-wise, I've always been a shoe guy. Shoes and jeans I
guess. My philosophy is to splurge on awesome shoes and jeans, and spend as
little as possible on shirts, hats and other accessories. People can respect
thrifty clothes, but they really notice great shoes and jeans. Want to get
noticed? Wear nice shoes and jeans. To me, this is what Fluevogs are all
about, making your feet turn heads.
On what the future holds for Lucas:
I want to have a very successful career in advertising, which to
me would mean being a creative director at a large agency, or a small agency
of my own. Then I want to be tragically laid off so I can retire to my cabin
on a lake in Minnesota whereI'll have my own boat, wood shop, farm and
How do you hope to be remembered?
Remember in the 1990s when everyone wore Starter jackets? Literally, people
were killing each other for them. I'd like to be remembered as the guy that
got killed for his shoes.
What is something most people don't know about you?
I still tie my shoes using the bunny ears method.
Keep an eye out in Bust, Juxtapoz, New City, and Wax Poetic magazines for Lucas' winning design in print.