The Armin continues John's ongoing mandate of making earth friendly shoes using non-toxic materials - as we say here at Fluevog Good soles leave small prints... no matter what your shoe size. This unlined and unstructured lace-up shoe, named after the patron saint of vintage vehicles, features soft leathers, water-based glues, and Fluevog's famous 100% biodegradable Hevea Tree Latex soles. Grounded, earthy, comfortable, and reliable - the Armin will walk with you in comfort and style.

A few weeks ago in Palm Springs, Elizabeth strolled over to the computer before starting her day and took another gander at some Fluevogs she had her eyes on - those Zazas looked simply gorgeous. With the flick of her wrist and the click of a button, she submitted her order for 3 delicious pairs, completely unaware that she was making Fluevog history.

Thanks for the order Elizabeth (those shoes are on John by the way), and many thanks to the previous 59,999 order-placers and all future order-placers for making fluevog.com the greatest e-commerce website since the beginning of time - or at least the beginning of the internet.

For all you creative Fluevogers out there, the latest brief is now up and it's a big one! Create the world's greatest ad for the 20 year old, iconic Derby Swirl and you could win $1000 of Fluevogs, your own Fluevog profile and exposure (name, url and artwork) in print around the world. Save the world from bad adverts.

It's been quite an honor to be named one of the top ten most innovative fashion companies in the world, and we're humbled by those who did and didn't make the list. Perhaps we were selected because of our cutting edge, unique, head in the clouds, top quality design and craftsmanship. It may have also been our Fluevocratic interaction and connection with you, the world's Fluevogers, through things like Open Source Footwear, FluevogCreative and VogPopuli. Having said that, the fact that John invented the Internet probably didn't hurt either.