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Dub Glasses

January 2011 - John Fluevog Shoes

John Fluevog Shoes first opened its doors forty years ago on the West Coast. Ten years after that, to the day, l.a. Eyeworks burst onto the scene on legendary Melrose Avenue. Coincidence? Impossible. Since then, scholars have unanimously held true that if l.a. Eyeworks made footwear, they would look like Fluevogs and vice versa.

Dub Glasses

As a young kid, John Fluevog refused to wear his eyeglasses, preferring to walk into patio glass doors rather than compromise his already then good looks. It wasn't until meeting his hip spectacled high school science teacher Benny Franklin, that John realized all the cool kids wore custom eyeglasses (and experimented with electricity).

As a teenager he experimented with vintage (his parent's) frames. Thankfully, this time John collaborated with l.a. Eyeworks' co-owners Barbara McReynolds and Gai Gherardi, leaving the beautifully crafted eyeglass construction to them. What you are gazing upon now is the sole vision and cahootification of these two strong and free organizations embodied in a pair of eyeglasses so Fluevogianly l.a. Eyeworks that we were held to making 70 pairs - a single pair for every year the companies have existed.

Dub Glasses

Dub Glasses

Each individual frame's number along with John's handwritten "Sole Vision" is printed on the inside temple, on a gorgeous frame of checkered black and translucent Fluevog Red. The Sole Vision Dub comes with a custom cloth and case, and the eyeglasses are made in a limited edition of 70 pairs, the combined number of years the companies have been in business. Lastly, each frame contains a special TSA-approved x-ray lens that allows you to see through brick walls and the Emperor's new clothes (patent pending & mostly untrue).

The Limited Edition Eyeglass is sold only through l.a. Eyeworks retail stores in Los Angeles and at Fluevog stores across Canada and the United States.

($220 CA/$220 US)

Dub Glasses

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John Fluevog is an independent designer and retailer of forward-thinking footwear and accessories. Since 1970 he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna and the Scissor Sisters to the runways of high fashion. Fluevogs were recently named one of the world’s most innovative companies in the fashion industry by creative business experts Fast Company, and have been voted Shoes of the Year too many times to mention. Additionally, John recently spoke at the L'Oreal Melbourne International Fashion Festival and has just opened The New Worldwide Flagship John Fluevog Shoes Store and Fluevog Design Offices in Vancouver, Canada.


John Fluevog est un designer indépendant et un détaillant de chaussures qui se démarquent. Depuis 1970 il crée des chaussures uniques qui ajoutent de la personnalité à celui ou celle qui les porte, et ce, de façon constante. Ses créations ont été vues partout - allant des pieds de Madonna et des membres du groupe Scissor Sisters aux défilés de la haute couture. La revue Wired Magazine a d'ailleurs récemment donné la mention «WIRED» aux chaussures Fluevogs! De plus, John a récemment été invité au Festival international de la mode l'Oréal de Melbourne et au Salon de l'habitation et du design de Vancouver.

Press-ready photos available upon request. For more information or to talk to John contact: Photos de presse disponibles. Pour plus d'informations ou pour une entrevue avec John Fluevog :

Stephen Fluevog
phone 604-688-2879 x226
email stephen@fluevog.com

l.a. Eyeworks

Established in 1979 as the first house of optical design in Los Angeles, l.a.Eyeworks' imaginative and uniquely crafted frames are collected by eyeglass lovers worldwide. Designed by the company's co-owners, Gai Gherardi and Barbara McReynolds, l.a.Eyeworks' glasses are made from the finest materials in spectacular shapes and compelling colors. While "conforming to no style" is the manifestation, it is the face -- in all its astonishing diversity -- that is the inspiration. With its signature tagline "A face is like a work of art. It deserves a great frame.", the l.a.Eyeworks portrait ad campaign has featured over 200 famous faces wearing glasses, including Frank Zappa, RuPaul, Andy Warhol, Debbie Harry, and John Waters. Celebrating its 30th anniversary, and fiercely proud of its independence, l.a.Eyeworks aspires to its time-honored catchphrase "Uncensored Visions" by offering unusual treasures that change the way people think about eyewear.

l.a.Eyeworks ads

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Copyright © 2011 John Fluevog Boots & Shoes Ltd.
65 Water Street, Vancouver BC, V6B 1A1 CANADA

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