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John's DNA in every sole

Swordfish with pieces of John

Since 1970 John has given everything he has to his Footwear Empire and his treasured Fluevogers. It's even fair to say that he's given his blood, sweat and tears over the last 40+ years by sketching his visionary footwear any and every time of day wherever he happens to be around the world. Given the connection he has with his customers, his staff, and world leaders who all use his soles to guide their future, the importance of John and his Soul is not taken lightly. Although some followers truly believe John is immortal, no one knows for sure.

Seven years ago, a crack team of scientists and numerous types of 'ologists gathered to discuss the options for making sure John's Soul was forever a part of the footwear on the off chance that he didn't live forever. After several painful and failed attempts at cloning John's Soul, we have finally found a way for John to always be with his flock.

Mixing DNA with sole

Starting with the current Spring 2012 line of shoes, John's DNA will literally be a part of every single pair of Fluevogs until the end of time. For years we collected John's hair, shaving stubble, finger nails, eyelashes and tears, and combining that with more science, we've found a way to create an unlimited supply of FluevogSoulDust that when administered properly during sole making adds 3 strands of John's DNA into every Fluevog Sole Guaranteed!!

Another world's first is upon us, and now sweet Fluevogers can rest assured that John's Soul will be with them every step of the way!


John Fluevog is an independent designer and retailer of forward-thinking footwear and accessories. Since 1970 he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna and Jack White to the runways of high fashion. John Fluevog Shoes were recently named one of the world's most innovative companies in the fashion industry by creative business experts FastCompany, and have been voted Shoes of the Year too many times to mention. Recently, New York's Museum of Modern Art showcased an image of Fluevog's footwear on both a calendar and postcard.

John Fluevog est un designer indépendant et un détaillant de chaussures qui se démarquent. Depuis 1970 il crée des chaussures uniques qui ajoutent de la personnalité à celui ou celle qui les porte, et ce, de façon constante. Ses créations ont été vues partout - allant des pieds de Madonna et des membres du groupe Scissor Sisters aux défilés de la haute couture. La revue Wired Magazine a d'ailleurs récemment donné la mention «WIRED» aux chaussures Fluevogs! De plus, John a récemment été invité au Festival international de la mode l'Oréal de Melbourne et au Salon de l'habitation et du design de Vancouver.

Press-ready photos available upon request. For more information or to talk to John contact:
Photos de presse disponibles. Pour plus d'informations ou pour une entrevue avec John Fluevog :

Stephen Fluevog
phone 604-688-2879 x226
email stephen@fluevog.com
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Copyright © 2012 John Fluevog Boots & Shoes Ltd.
65 Water Street, Vancouver BC, V6B 1A1 CANADA

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