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fluevog nooka watch

Summer 2010 - John Fluevog Shoes

To continue the celebration of our 40th Anniversary, John teamed up with New York's hottest fashion accessories brand to introduce a Numbered, Limited Edition Fluevog/Nooka Timepiece.

Given that questioning conformity, being on the cutting edge of neo-futuristic designs mixed with Art Nouveau elements, and designing goods that bring an overflowing flood of compliments to the wearer, are traits that are equally applicable to both brands, it's no wonder they wound up together.

The initial inspiration for the collaboration happened one morning on the corner of Prince and Mulberry in New York's Soho. Waiting for his retail store to open for the day, John realized he had no idea what time it was, after leaving his watch at a sushi restaurant the night before (long story, but it involves wasabi). Asking a passerby for the time, John was amazed at the unique display of time-telling from this stranger's timepiece. A bit flabbergasted at the design, John asked the kind stranger (who we later found out was UK Pop sensation Little Boots) who made the mind-blowing watch, to which the reply came "It's Nooka of course!"

"I was inspired by the clean, but intricate design,'" says John Fluevog. "It was an exciting project that blossomed into a collaboration between two brands that remain true to their artistic sensibilities. Now there really is a time piece that reminds you to take Soul Time."


A watermarked Fluevog Angel is printed on the popular Nooka zot face, while the white Italian leather band features a 'Fluevog Red' accent stitch. The casing on the back reveals a message from John and each piece's unique number, and is attached with one 'Fluevog Blue' screw for each decade the company has been in business. Lastly, twice a day at 5:15, the watch will automatically release a vibration alert to remind you to take Soul Time. The last sentence is untrue. The Limited Edition piece is sold only at the Nooka Online store, and at Fluevog stores across Canada and the United States.

($295CA/$285US, 35x35x10 mm case with 28 mm band, water resistant to 5 ATM)


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John Fluevog is an independent designer and retailer of forward-thinking footwear and accessories. Since 1970 he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna and the Scissor Sisters to the runways of high fashion. Fluevogs were recently named one of the world’s most innovative companies in the fashion industry by creative business experts Fast Company, and have been voted Shoes of the Year too many times to mention. Additionally, John recently spoke at the L'Oreal Melbourne International Fashion Festival and has just opened The New Worldwide Flagship John Fluevog Shoes Store and Fluevog Design Offices in Vancouver, Canada.


John Fluevog est un designer indépendant et un détaillant de chaussures qui se démarquent. Depuis 1970 il crée des chaussures uniques qui ajoutent de la personnalité à celui ou celle qui les porte, et ce, de façon constante. Ses créations ont été vues partout - allant des pieds de Madonna et des membres du groupe Scissor Sisters aux défilés de la haute couture. La revue Wired Magazine a d'ailleurs récemment donné la mention «WIRED» aux chaussures Fluevogs! De plus, John a récemment été invité au Festival international de la mode l'Oréal de Melbourne et au Salon de l'habitation et du design de Vancouver.

Press-ready photos available upon request. For more information or to talk to John contact: Photos de presse disponibles. Pour plus d'informations ou pour une entrevue avec John Fluevog :

Stephen Fluevog
phone 604-688-2879 x226
email stephen@fluevog.com


Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality with this futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a MindstyleTM brand with the addition of innovative accessories and a fragrance. www.nooka.com

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