Summer 2010 - John Fluevog Shoes
To continue the celebration of our 40th Anniversary, John teamed up
with New York's hottest fashion accessories brand to introduce a Numbered, Limited Edition Fluevog/Nooka Timepiece.
Given that questioning conformity, being on the cutting edge of
neo-futuristic designs mixed with Art Nouveau elements, and designing
goods that bring an overflowing flood of compliments to the wearer,
are traits that are equally applicable to both brands, it's no wonder
they wound up together.
The initial inspiration for the collaboration happened one morning on
the corner of Prince and Mulberry in New York's Soho. Waiting for his
retail store to open for the day, John realized he had no idea what time
it was, after leaving his watch at a sushi restaurant the night before
(long story, but it involves wasabi). Asking a passerby for the time,
John was amazed at the unique display of time-telling from this
stranger's timepiece. A bit flabbergasted at the design, John asked the
kind stranger (who we later found out was UK Pop sensation Little
Boots) who made the mind-blowing watch, to which the reply came "It's
Nooka of course!"
"I was inspired by the clean, but intricate design,'" says John Fluevog.
"It was an exciting project that blossomed into a collaboration between
two brands that remain true to their artistic sensibilities. Now there
really is a time piece that reminds you to take Soul Time."