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VANCOUVER, BC, September 28, 2004.

Canadian shoe designer John Fluevog delivers a new line of footwear this fall called Peacemakers. Fluevog's reasoning for the new line is simple, "The whole world is crying for peace. Rather than wait for someone else to deliver it, I decided to make shoes that would encourage people to become peacemakers by walking the walk."

Making the world's most peaceful shoe is no easy task. Fluevog, always rising to a challenge focused the line on comfort and a glorious whimsical style to make a statement for those who wear them and those who simply admire. The 50% rubber and 50% all-natural latex sole features the names of 3 definitive peacemakers, Buddha, Gandhi and Jesus followed by "YOU" to symbolize the wearer becoming an ambassador of Peace. A quote from Matthew 5:9 "Blessed are the Peacemakers for they shall be called Sons of God," appears alongside a peace sign on the back of the heel. The youthful styles are constructed from soft, tumbled leathers, shaped around a cushioned latex insole.

The Peacemakers deliver a message about taking an initial step in the long walk towards living in a world of Peace. Worn appropriately at the yoga studio or on city streets, Peacemakers act as a spiritual ground for those wanting to be all accepting and hip at the same time. Style names such as Teresa, Dalai, Mandela, John Paul and Luther King refer to some real world peacemakers who have all lead by example. Released at what couldn't be a better time in history, the Peacemaker family promotes a message of unity that asks the peacemaker within all of us to spread peace by walking, not waiting.

Prices range from $189 USD ($249 CAD) for a smart slip-on shoe to $245 USD($329 CAD) for a lean mid-shin lace up boot. Peacemakers can be viewed and purchased at one of eight North American John Fluevog Shoes stores or online at http://www.fluevog.com.

ABOUT JOHN FLUEVOG:
John Fluevog is an independent designer and retailer of forward-thinking footwear. Since 1970 he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna to the runways of high fashion. Most recently, Fluevogs were hailed as being "WIRED" in the July issue of Wired Magazine alongside the Smart Roadster and Free Beer!

For more information contact:
Stephen Bailey
Tel: 604-688-5245 x308
Fax: 604-688-5246
Email: stephen@fluevog.com

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Copyright © 2003 John Fluevog Boots & Shoes Ltd.
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