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VANCOUVER, BC, December 08, 2004.

Canadian shoe designer John Fluevog announces the release of his new line “The Executors”. This truly exquisite men’s line is both slick and elegant with a hint of mod. Dark, mysterious and suave, The Executors will silence a room the moment they slide in. The Burgundy and Brown shoes are a rub off leather, hand-rubbed we’ll have you know, so each pair has a slightly different tone and finish to it. The Executors have a long oblong toe shape and fit nicely through the width of the shoe. The heel is a stacked leather, and the sole is tunite, together creating a base worthy of such an elegant upper.

John Fluevog’s shoes are always developed with a message and the Executors are no different - the message of this new shoe family is "Execute your Will". The idea behind these shoes was POWER. Power is a very tricky & complex thing - it can be wielded for both good and evil, and anyone who has much of it, also has a great deal of responsibility to wield it wisely and compassionately. By naming the three styles LAY, CAPELLAS, and RIGAS, we are pointing to men that had immense power, but were corrupted by their own selfish greed and ambition - men who didn’t wield their power wisely, nor ethically.

When we say "Execute your Will", it is a bit of a double entendre. We are telling people to carry out, or execute, their will, and to empower themselves (positively). However, we are also telling them to kill, or execute, their more Freudian, Id will and surrender their selfish (and possibly, not so positive) desires. Clearly, Lay, Rigas nor Capellas did neither of those things. Additionally, we figured customers would pick up the shoes and think about the message for a bit, and come to their own conclusion, based on personal motivations and past histories.

The Executors come in three different styles: the luring lace-up (Black & Burgundy), the sophisticated slip-on (Black, Burgundy & Brown) and the bold and brazen boot (Black & Brown). Sizes are available in US men's six through 13 and prices range from 229 – 249 $US (289 - 339 $CDN). The Executors can be viewed and purchased at one of eight North American John Fluevog Shoes stores or online at www.fluevog.com.

John Fluevog is an independent designer and retailer of forward-thinking footwear. Since 1970 he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna to the runways of high fashion. Most recently, Fluevogs were hailed as being "WIRED" in the July issue of Wired Magazine alongside the Smart Roadster and Free Beer!

For more information contact:

Stephen Bailey
Tel: 604-688-5245 x308
Fax: 604-688-5246
Email: Stephen

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