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May 2010 - John Fluevog Shoes

Museum of Vancouver presents Fox, Fluevog & Friends: The story behind the shoes, May 14 to September 26, 2010 at 1100 Chestnut Street in Vanier Park. Opening Party on Thursday, May 13 at 7pm. Tickets available at www.museumofvancouver.ca.

Meet John Fluevog, Peter Fox and Ken Rice: friends, collaborators, trend-spotters, businessmen, and artists. MOV's fashion retrospective explores the story behind their footwear companies, from their early days making the scene in 1970s Gastown to acclaim and powerful brand loyalty on an international scale.

"2010 marks the 40th Anniversary of John Fluevog Shoes and I'm thrilled and humbled that my work is being fêted in Vancouver, the city where it all began," says John Fluevog of this feature exhibition.

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This 3,600 square foot exhibition incorporates approximately 150 shoes dating from 1968 to 2000, complemented by photographs, news articles, catalogues, sketches, and customer comments.

"I love the bizarre and pedestrian collisions of history that brought Peter Fox, John Fluevog, and Ken Rice together in Gastown in the 1970s," says exhibit curator, Joan Seidl of this uniquely Vancouver story. "Fox & Fluevog took a chance on establishing in Gastown during the first Gastown renaissance -- when its potential as a creative hub for entrepreneurs was first realized."

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It was not only the distinctive design and quality of the shoes that won attention and loyal followers, but also the manner in which they were sold. From the very beginning, customers were welcomed as friends into detailed, eccentric interiors, and later Fluevog went on to pioneer a way of marketing that spoke to consumers in an edgy voice that grew him a cult-like following of "Fluevogers."

Already a huge local success, their international recognition was amplified by support from celebrities and the film and television industry. Fluevog shoes have been worn by musicians, celebrities and actors, among them Madonna, Iggy Pop, Jack White of The White Stripes, Scarlett Johansson, and Neil Patrick Harris. Peter Fox shoes have graced the stage and sets of many productions including: Alice in Wonderland, Harry Potter, and Titanic, in which Kate Winslet wore Fox's Anya boot.

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ABOUT JOHN FLUEVOG:

John Fluevog is an independent designer and retailer of forward-thinking footwear and accessories. Since 1970 he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna and Jack White to the runways of high fashion. John Fluevog Shoes were recently named one of the world's most innovative companies in the fashion industry by creative business experts FastCompany, and have been voted Shoes of the Year too many times to mention. Additionally, John recently spoke at the L'Oreal Melbourne International Fashion Festival and recently opened The New Worldwide Flagship John Fluevog Shoes Store and Fluevog Design Studio in Vancouver, Canada.

À PROPOS DE JOHN FLUEVOG:

John Fluevog est un designer indépendant et un détaillant de chaussures qui se démarquent. Depuis 1970 il crée des chaussures uniques qui ajoutent de la personnalité à celui ou celle qui les porte, et ce, de façon constante. Ses créations ont été vues partout - allant des pieds de Madonna et des membres du groupe Scissor Sisters aux défilés de la haute couture. La revue Wired Magazine a d'ailleurs récemment donné la mention «WIRED» aux chaussures Fluevogs! De plus, John a récemment été invité au Festival international de la mode l'Oréal de Melbourne et au Salon de l'habitation et du design de Vancouver.

Press-ready photos available upon request. For more information or to talk to John contact:

Photos de presse disponibles. Pour plus d'informations ou pour une entrevue avec John Fluevog :

Stephen Fluevog
phone 604-688-2879 x226
   
email stephen@fluevog.com
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65 Water Street, Vancouver BC, V6B 1A1 CANADA

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