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OmniVog

Always a revolutionary in modern fashion, footwear rebel and innovator John Fluevog brings you another first in fashion history. Starting Summer 2011, Fluevog will be selling many of his famous fashionable styles only in 'Omni' - a single shoe that can be worn on either the left foot or right foot without any discomfort.*

In a fit of frustration of putting his left foot into a right shoe, John decided once and for all he was no longer going to produce 'left' or 'right' shoes in several styles. Due to the recent article in Time magazine featuring the 'Left Footer's Club' a celebrated dance troupe consisting of dancers with two left feet, John decided the time was right for his new unique shoe-fit.

The General Theory of FlueVolution states that over time (roughly 5,000 years) human feet will evolve to identical foot shapes reducing the necessity for 'left' and 'right' shoes. John decided it was time to jump start that human progress by providing the foot ample space to flatten out and reform itself into its omni-shape.

Until the full evolution is complete, humans will need the aid of Fluevog's Omni Footpads (patent pending) that serve as a toe filler, made of Fluevog Memory Foam in collaboration with the Ames Research Center. All Fluevog Shoes will include a pair of the Omni Footpads, and all Fluevog stores will have ample supply available to all Fluevogers interested in the movement.

At first John decided to sell his OmniVogs in pairs, but after a united request by the American Tripedal Association of Podiatrists and by New York rap group De La Soul's non-profit organization "3 Feet and Riding" (outfitting young children with Tripedalism and teaching them to ride horseback), John decided to sell his OmniVogs in singles, with special discounts for purchasing 3 singles. OmniVogs are available at all Fluevog stores worldwide starting April 1, 2011.

*People with 6 toes may feel a slight discomfort.

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ABOUT JOHN FLUEVOG:
John Fluevog is an independent designer and retailer of forward-thinking footwear and accessories. Since 1970 he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna and the Scissor Sisters to the runways of high fashion. Fluevogs were recently named one of the world’s most innovative companies in the fashion industry by creative business experts Fast Company, and have been voted Shoes of the Year too many times to mention. Additionally, John recently spoke at the L'Oreal Melbourne International Fashion Festival and has just opened The New Worldwide Flagship John Fluevog Shoes Store and Fluevog Design Offices in Vancouver, Canada.

À PROPOS DE JOHN FLUEVOG :
John Fluevog est un designer indépendant et un détaillant de chaussures qui se démarquent. Depuis 1970 il crée des chaussures uniques qui ajoutent de la personnalité à celui ou celle qui les porte, et ce, de façon constante. Ses créations ont été vues partout - allant des pieds de Madonna et des membres du groupe Scissor Sisters aux défilés de la haute couture. La revue Wired Magazine a d'ailleurs récemment donné la mention «WIRED» aux chaussures Fluevogs! De plus, John a récemment été invité au Festival international de la mode l'Oréal de Melbourne et au Salon de l'habitation et du design de Vancouver.

Press-ready photos available upon request. For more information or to talk to John contact:
Photos de presse disponibles. Pour plus d'informations ou pour une entrevue avec John Fluevog :

Stephen Fluevog
phone 604-688-2879 x226
   
email stephen@fluevog.com
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65 Water Street, Vancouver BC, V6B 1A1 CANADA

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