With the end of the Fox and Fluevog partnership, John Fluevog Shoes is born. Feeling the urge to go forth and spread his word, John expands his grasp into the Land of the Brave. By the late 1980s, John had started producing his landmark Angel Soles. Made from 100% natural latex harvested from the Hevea Tree, the tough, resoleable Angel Soles recite the now famous JF message engraved on the sole: Resists alkali, water, acid, fatigue and Satan.
1980 - 1989
John was (possibly) the first person to sell Doc Martens in North America and he sold his styles right along next to them. Sometimes, he’d take the idea and embellish them. One of his first adaptations had leopard print and pink pony skin uppers.
John sells his Jaguar to open his second store, in Seattle.
The Angel Soles first appear to John in a celestial dream, or in the form of a pamphlet collected by him in a recent shoe fair in Birmingham, England.
Fluevog continues to expand into the United States and opens a store in Boston.
Fluevog Shoes opens on Toronto’s Queen Street.