John Fluevog has come a long way since his humble beginnings in 1970 as a partner in the Vancouver shoe store, Fox and Fluevog – and boy, what a ride! Let us take you on a linear journey through the Fluevogian decades and simultaneously prove that timelines are a) awesome and b) not just for history class. Prepare for tears, laughter, and a deep understanding of the unconventional (dare we say, life-changing?) history of John Fluevog Shoes.
After spending a summer hitchhiking down the west coast and witnessing the 1960s Social Revolution first hand, John returned to his hometown of Vancouver and began working for Sheppard’s Shoes. In 1970, he joined forces with fellow co-worker Peter Fox to start up their own shoe store in historic Gastown. The partnership, known simply as Fox and Fluevog, lasted over ten years at which time the two split amicably, leaving John to open the first John Fluevog Shoes in downtown Vancouver.
The earliest Fox and Fluevog shoes were made from turn-of-the-century footwear that had been discovered in a Mexican warehouse and purchased on the spot by John. The duo advertised their shoes as “Brand new 50 year old shoes”.
One of John’s first designs was The Pilgrim, a Victorian inspired buckle tea-strap loafer. The boldness of the style was completely against the mainstream of the time, and John has kept it unconventional ever since!
Fox and Fluevog open their first store in the heart of Gastown, Vancouver.
Director Robert Altman buys a knee-high boot while filming McCabe and Mrs. Miller.
The Granville Street store opens and becomes one of the first Fox and Fluevog Stores. The building was an elaborate bedroom, with their shoes gracing a giant bed.
With the end of the Fox and Fluevog partnership, John Fluevog Shoes is born. Feeling the urge to go forth and spread his word, John expands his grasp into the Land of the Brave. By the late 1980s, John had started producing his landmark Angel Soles. Made from 100% natural latex harvested from the Hevea Tree, the tough, resoleable Angel Soles recite the now famous JF message engraved on the sole: Resists alkali, water, acid, fatigue and Satan.
John was (possibly) the first person to sell Doc Martens in North America and he sold his styles right along next to them. Sometimes, he’d take the idea and embellish them. One of his first adaptations had leopard print and pink pony skin uppers.
John sells his Jaguar to open his second store, in Seattle.
The Angel Soles first appear to John in a celestial dream, or in the form of a pamphlet collected by him in a recent shoe fair in Birmingham, England.
Fluevog continues to expand into the United States and opens a store in Boston.
Fluevog Shoes opens on Toronto’s Queen Street.
From mosh pits to dance floors, 90’s Fluevogs befriended feet from every angle with his eclectic catalogue of styles. Angels became the cornerstone of the Seattle Grunge scene, inspiring a new fashion movement consisting of flannel and Angel boots by John Fluevog. Additional exposure of John’s iconic Munsters from Madonna, who wore Vogs in the film ‘Truth or Dare’, and Deee-lite’s Lady Miss Kier sent the Fluevog brand skyrocketing to international fandom.
Angel boots spotted as an extension of torn jeans and flannel shirts all over the west coast.
Lady Miss Kier wears a pair of Munsters on the cover of Deee-lite’s debut album, World Clique.
Fluevog opens the Big Apple.
Madonna rocks a pair of shocking black Munsters platforms in her film, Truth or Dare.
Fluevog opens on San Francisco’s Haight street.
John detours in his career as a shoe designer to momentarily become a well-known phone psychic. After none of his predictions come to fruition and several clients take part in erroneous investments, relationships, and interior design choices, he realizes he always has and always will be a shoe designer.
Fluevog Opens in Chicago.
Once John realized he wasn’t going to implode at midnight on January 1st, he decided that 2000 was the beginning of a very very good decade. He burst forth from his crawl space, re-booted his computer, and replaced his canned good collection with great new shoe innovations. John continued to make traditionally-made untraditional shoes and started experimenting with eco-friendly, vegetable tanned leathers and water based glues wherever possible, keeping with his motto: good soles leave small prints (no matter what your shoe size).
John launches Open Source Footwear to turn shoe-wearers into shoe-designers. John always knew that Fluevoggers are bright, interesting people (they wear his shoes, after all), and Open Source gives them an opportunity to share their ideas with Fluevog. If John likes it enough, he’ll turn it into a real-life (3D!) shoe.
Fluevog opens in Los Angeles.
John Fluevog joins up with Courtney Taylor Taylor of The Dandy Warhols to collaborate on what he knows how to do best: knit socks. Just kidding, they create a boot. Not just any boot, a very sleek boot that excited music and fashion lovers alike (and looked pretty neat with a pair of knitted socks).
Fluevog opens in Montreal.
Fluevog opens again in Vancouver’s Gastown.
FluevogCreative, a platform that brings advertising back to the people is launched.
2010 and beyond has seen John Fluevog extend his reach even farther, bringing his footwear to feet of Fluevogers who had previously only worn his shoes in their dreams. Along with new stores, John experienced recognition for a million years of shoe design with his very own exhibit at the Museum of Vancouver and was ranked one of the Most Innovative Companies in the Fashion Industry by FastCompany, thereby proving that it’s possible to simultaneously celebrate the beauty of the past with excitement for the future.
Stores open in San Francisco, Calgary, Portland, Quebec, Minneapolis, Washington DC, Toronto’s Distillery district, Denver, and Ottawa!
John Fluevog Shoes is ranked one of the most Innovative Companies in the Fashion Industry of 2010 by FastCompany.
John and Nooka team up and discover time as we know it, and create a device they christen “a watch” to keep track of it.
Fox, Fluevog, and Friends: The story behind the shoes exhibit at the Museum of Vancouver opens.
The FlueMarket is created in direct competition to Craigslist but, for reasons still not understood by experts, ended up focusing on the selling/swapping/finding of Fluevogs.
John and LA Eyeworks create the VogVision, a limited edition pair of sunglasses that not only looks fantastic on the face of any Fluevoger, but includes a special TSA-approved x-ray lens that allows you to see through brick walls and the Emperor’s new clothes (patent pending & mostly untrue).
Jack White rocks The Jack boot all over the place.
Alice Cooper rocks the Swordfish boot.
John Fluevog is named Shoe Person of the Year by the Two/Ten Foundation.
John’s always toyed with the idea of Flying Vogs, but never succeeded in getting them off the ground (well, once, but they were never seen again). As plan B, he teamed up with the ever-so-fashionable, ever-so-airborne Air Canada Rouge as a much more convenient way to get his shoes in the air. Hop on an Rouge flight to experience some serious shoe eye-candy.
John celebrates 45 Years in shoe-business and rather than having a nervous breakdown, celebrates by releasing a limited edition shoe on Fluevog Day aptly named, The 45, featuring his iconic vintage Munster heel. In keeping with the celebratory nature of the year, John collaborates with local breweries at participating Fluevog stores across North America to throw a series of 45 Years of Cheers parties featuring limited edition, custom growlers and original artwork prints. All guests, drinks and shoes were handled responsibly.
John pulls a fast one on Mark Zuckerberg by opening a Fluevog Pop-up Shop on the Facebook Campus in Menlo Park, California. The stunt was a moment of redemption for John, whose own social media platform, 'FootBook', never quite caught on the way he had hoped.
John shakes things up in the City of Angels, opening a new store in LA on Abbot Kinney Blvd in Venice, California. Later that year, he also opens a store in New Orleans’ historic French Quarter.
To spice things up during the holidays, the largest international Fluevog Gift Exchange is organized, sending kind words and knick-knacks travelling all throughout the Fluniverse.
Beyoncé releases her Formation video in which she wears our Seraphina boots while Lady Gaga takes a stroll out in New York in a pair of Cubist Cupcakes. We lose our collective minds.
John tries to be an overachiever, opening new stores in Montreal Vieux-Port, Edmonton, Victoria and Dumbo Brooklyn.
Fluevog throws its first ever Silver Style Party in Gastown in celebration of stylish, silver-haired Fluevogers everywhere. This is quickly followed by subsequent Silver Style Parties in Toronto, Brooklyn and Victoria!
Inspired by the breathtaking scenery, John collaborates with Newfoundland’s Fogo Island Inn on a Limited Edition Vow. 50% of proceeds from the shoe supported the Shorefast Foundation.
John launches the inaugural Fluevog Artist Grant, a $10,000 fund designed to support the creative growth and development of up-and-coming talent within our community of Fluevogers.
A bunch of us have dentist appointments and get haircuts.
John gets one step closer to global domination, expanding into Europe with the opening of Fluevog Amsterdam! Fluevog Boston doubles, opening new stores at Faneuil Hall and on Newbury St.
Special Edition Original Munsters appear at New York Fashion Week, walking the runway with Opening Ceremony’s Gift of Showz presentation. American drag legend Sasha Velour later coins them “one of the best pieces of design I have ever seen”.
Fluevog collaborates with George Cox and Comme des Garçons for a Swordfish inspired creation that debuts at Paris Fashion Week.
Flummunity Fest, an annual convention that encourages Fluevogers to meet in one store city for a jam-packed weekend of fun, debuts in New Orleans. We have such an incredible time that we get immediately started on planning 2019’s edition in Portland, surely to be followed by more to come.
John works with his good friend and fashion designer Anna Sui on custom shoes for both her Fall/Winter 2019 and Spring/Summer 2020 collections. Fine-tuned versions of these shoes are later available in stores and online.
Funk meets Fluevog as John works with George Clinton on a pair of Limited Edition Mothership boots that feature original art by the funk music legend.
A store that’s always been a long time coming for John, Fluevog Melbourne opens, shaking up the entire Southern Hemisphere!
John celebrates 50 years in business in — well, a lot of ways, but most excitingly by releasing his 50th Anniversary coffee table book, Fluevog: 50 Years of Unique Soles for Unique Souls.